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BRANDING NEWS: RBC sponsors golf championships

Royal Bank of Canada is sponsoring PGA Tour golfers as part of its expanded commitment to golf as a global brand and marketing platform.

RBC has signed top golfers Luke Donald, Fred Couples, Morgan Pressel, Anthony Kim, Stephen Ames and Mike Weir as members of ‘Team RBC'.

RBC is the official banking and financial services partner for each athlete and, as part of Team RBC, all players will carry RBC branded golf bags and will be featured in RBC marketing and advertising in international markets.

"Creating Team RBC reflects our decision to make a long-term strategic investment in golf that will build the RBC brand in key geographic and demographic markets, particularly as we grow our business presence in the UK, US and the Caribbean," said Jim Little, RBC chief brand and communications officer.

"Each member of Team RBC is there to help our businesses advance specific aspects of their marketing and brand objectives, whether with targeted client segments or in specific regions."

RBC already announced it had become a PGA of America Official Patron and the Official Bank of The PGA Championship, Sr. PGA Championship, Grand Slam of Golf and Proud Supporter of the Ryder Cup.

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