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BRANDING NEWS: Realise reinvigorates brand

E-business consultancy Realise is set to run a brand building campaign in Q1 and Q2 following a 'brand reinvigoration' project undertaken with agency Stand Design.

Activity will position Realise for the diverse target markets for its creative and technical services, and coincides with the consultancy's tenth year in business.

An updated website ( went live in December, with direct mail, on and offline advertising, sponsorship and sales promotion under consideration for 2005 as B2B Marketing went to press. Activity will target both prospects and existing customers.

Stand Design acted as the catalyst for discussions regarding brand values, and devised a new positioning statement and creative platform: 'Enlightened e-business'.

Mark Stephenson, managing director of Stand Design, comments, “the challenge was to give Realise a distinctive positioning and visual identity without undermining the existing brand identity. The 'Enlightened e-business' positioning has been translated into a distinctive and flexible visual identity that can be implemented on and offline.”

Fiona Proudler, marketing director of Realise, says the diverse range of competitors for the consultancy's varied service proposition made having a clear brand statement a critical requirement. She adds, “marketing is also very confused about what e-business is. Therefore we needed a clear identity to stand out.”


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