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BRANDING NEWS: Ricoh brings carbon neutrality to ATP tour

Ricoh has introduced a carbon neutral approach to its sponsorship of the ATP tennis event, taking place in London this week.

As part of its ongoing commitment to environmental marketing, the office solutions provider is planning to offset all the carbon emissions created by its presence at the event.

Chas Moloney, director of marketing at Ricoh UK, said, “Our unique approach to sponsorships sees Ricoh teaming up with leading sporting and business organisations, encouraging one another to be the best we can be.

“These partnerships have inspired us to go beyond simply streamlining the document processes at the events we sponsor to make them work more efficiently and effectively, to providing an entirely carbon neutral document management service.”