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BRANDING NEWS: Ricoh sets record inspired by imagination

Managed services provider Ricoh has been setting records with 110 members of its senior management team.

At one of its senior management conferences the employees all helped to create the world’s largest company logo mosaic out of footballs. Ricoh tweeted saying it had achieved a new world record by using over 1000 footballs.

Speaking about why Ricoh wanted to set the world record, its UK&I MD, Chas Maloney said, “We wanted an activity that embraced imagination.” The document management company recently unveiled a new branding position that included the tag line ‘imagine. Change’.

Read our profile interview with Chas Moloney