BRANDING NEWS: Sage launches business brand campaign

Sage has launched a new campaign, created by Doremus San Francisco, designed to increase brand awareness.

‘A Sage business knows’ is targeted at SMEs and designed to achieve the business software company over 167 million impressions across the US and Canada. The B2B campaign launched in late July and combines online, print and radio activity.

Adverts will appear in the Wall Street Journal, The New York Times, Businessweek.com, CBS Radio Network and others. Activity will be mainly targeted at construction, nonprofit, healthcare and accounting professionals, who will be driven to the campaign microsite: Sagebusinessknows.com.

Garrett Lawrence, managing director of Doremus San Francisco, said, “Sage knows that, in today’s business climate, what customers don’t know can really hurt them. Sage offers one of the broadest selections of business software and services in the market that provide the insight to make better decisions and, in many ways, help make SMBs’ business lives easier. Our goal for this campaign is to make sure customers know all that Sage offers them.”

 

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