BRANDING NEWS: SecureTrading chooses Lakestar Media to boost visibility via search engines
Independent payment processor, SecureTrading has appointed digital marketing agency Lakestar Media to increase its search engine visibility and site traffic.
With this appointment, SecureTrading aims to attract more customers and reseller partners among SMEs and retailers of all sizes, as well as to increase its performance in search engine result pages.
The initiative is part of the company’s effort to continue its growth after recently seeing over a 130 per cent increase in year-on-year sales.
Ian Cushion, marketing manager at SecureTrading, said, “The main aim of our campaign is to increase lead generation for our sales teams and by so doing, improve our conversion rate. We chose Lakestar Media over the competition as they offered an in-depth proposal which most closely met our specific SEO needs.”
Neil McKay, chief executive at Lakestar Media, commented, “Business-to-business organisations such as SecureTrading are seeing the online channel become increasingly important.”