BRANDING NEWS: SGB rebrands as Harsco Infrastructure
GyroHSR has been entrusted to lead the rebranding of commercial construction company SGB to Harsco Infrastructure.
Uniting SGB's worldwide businesses under the new brand and by pooling experience and resources, Harsco Infrastructure hopes to set itself out as a powerful global brand.
Ewa James, GyroHSR client services director, commented, "Harsco Infrastructure offers an integrated, international source for a vast range of on-site services for major construction projects."
Ginevra Stoneley, marketing & communications manager at Harsco Infrastructure, added, "The single global Harsco Infrastructure brand will help us market our services more effectively. GyroHSR will support us in building trust in and universal recognition of our brand, which will allow us to grow in an increasingly competitive and global marketplace."