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BRANDING NEWS: Spitfire launches radio campaign

Spitfire, an ISP and internet telephony service provider, has launched a new radio campaign to promote the company's business services.

This campaign comprises of two radio ads which aim to communicate the diverse business services Spitfire offer. The 40 second commercial spots will promote four technologies in Spitfire's advanced range of business communication services on Heart London and Heart Thames Valley radio.

The first promotes the SIP Communicator is Spitfire's hosted telephony service.The second ad highlights Spitfire's SIP Trunks.

Commenting on the radio advertising campaign, Susie Ward, marketing & HR director for Spitfire said: "We try continually to take an innovative approach to our marketing, stepping outside the comfort zone of conventional B2B channels. Communicating the benefits of sophisticated business communication technology in a 40 second radio commercial is a challenge. But I believe it is one that we have met successfully with this campaign...Today's diverse media environment requires a multi-layered approach to marketing."