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BRANDING NEWS: St Ives Group acquires Amaze

St Ives Group has bought marketing consultancy Amaze, though the brand will continue to operate independently.

Amaze is likely to pursue business in territories further afield following its acquisition, with the US and the Far East thought to be of interest.

Natalie Gross, CEO at Amaze, said, “We are extremely excited about becoming part of the St Ives Group, with all the opportunities this presents.

“St Ives has a well regarded history for backing and supporting the growth and expansion of the companies it acquires and enabling them to realise their full potential.”