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BRANDING NEWS: SWIP's flying high with new brand campaign

 SWIP aims to draw a parallel with the Twister pilots


Scottish Widows Investment Partnership (SWIP) has revealed its new brand imagery campaign.

The asset management house is running launch activity throughout Q1 2011 with the sponsorship of two Twister aircrafts being the main focus. SWIP is hoping the campaign will draw a parallel between the traits of the pilots - skilful, quick thinking and partnership - and its own brand.

Tracy Fennell, head of marketing at SWIP, says, "The campaign, devised by Gravity Global, was designed to be 'a campaign that would cut through the noise in a way that was visually dynamic...and keep pace with our audience.'"