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BRANDING NEWS: Tactical rebrands as Tactical Live

Tactical Limited has re-launched as Tactical Live.

Tactical Live will continue to service existing Tactical clients and will provide new agency services within brand communications, event marketing, sponsorship activation, hospitality and production services.

Ryan Horn and Jackie Pollard have also joined the agency board alongside Quentin Warren, John Street and Ian Mattocks.

The agency will work with all clients and partner agencies globally on projects across brand marketing, sponsorship, events, business channels, media amplification, PR leverage, experiential, promotions and retail.

Additionally, the agency says it hopes to challenge more traditional approaches to marketing and help clients understand the role and value of corporate communication, branding, experiential, events and sponsorship activation.

Horn joins after seven years as MD of integrated agency, Balance London and Pollard joins from senior business marketing roles within HP and Microsoft.