BRANDING NEWS: Thomsonlocal partners with CBS Outdoor
Thomsonlocal customers are set to benefit from an advertising deal agreed by Thomsonlocal and outdoor specialist CBS Outdoor UK.
CBS’s transport network will be leveraged to offer Thomsonlocal customers new forms of advertising and branding opportunities.
Elio Schiavo, CEO at Thomsonlocal, said, “At Thomsonlocal.com, our strategy is to be the only local media company our customers need. To achieve this, we are providing small businesses access to a much wider range of media than we have done in the past.
“Following a successful trial with CBS Outdoor earlier in 2011, we are now able to offer a media that our customers may not have previously considered due to cost or know-how.”