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BRANDING NEWS: Top business ‘super brand’ revealed

Apple has emerged triumphant as the UK's top business brand, according to the annual Superbrands survey.

The tech giant took top spot, beating British Airways and Google into second and third places respectively.

Visa, Virgin Atlantic, IBM, Shell, Microsoft, London Stock Exchange Group and Mastercard made up the rest of this year’s top ten.

The narrowing of distinctions between the consumer and the professional spheres was apparent in the report, with Apple, Microsoft, British Airways and Google all securing top ten positions in the consumer report too.

Based on the opinions of marketing experts, business professionals and thousands of British consumers, the annual Superbrands survey has been running since 1995.

See the full lists over at the Superbrands website.