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BRANDING NEWS: Trafficmac re-emerges as Operative in low-key rebrand

Global ad operations company, Trafficmac has rebranded as Operative following a period of increased growth and enhanced services offerings.

Tullio Siragusa, SVP of global sales at Operative, says, "Trafficmac was originally only relevant to a very specific audience. However, as the online world grew and developed so did our offering, therefore the decision was taken to change the name to reflect the bigger picture."

Operative provides a service dealing with all aspects of clients' advertising operations lifecycle; from pre-sale to collections, trafficking to reconciliation.

The company is marketing in the UK, but not specifically to communicate the rebrand. Adverts are appearing throughout July and again in September and messaging will focus on client-based issues, demonstrating how Operative can support their needs.

Online adverts are appearing on Net and and The ads are specifically targeting digital media companies, publishers and agencies.

Existing customers of Trafficmac have been informed of the rebrand through a personal letter.


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