BRANDING NEWS: Twitter’s got a new bird
Social network Twitter has revealed what some people are calling a ‘rebrand’.
Its famous little blue bird logo has, in fact, simply received a haircut, is now looking slightly more up towards the sky and has pointier wings than it used to have.
Here is a snippet from Twitter creative director Doug Bowman’s blog introducing the revolutionary new logo:
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends.
“Whether soaring high above the earth, to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”