BRANDING NEWS: UEFA signs Western Union deal
Western Union has signed a deal to become the ‘presenting partner’ of the UEFA Europa League.
The deal, which will run until the Europa League Final in 2015, will provide wide-reaching brand visibility for the payments organisation.
Diane Scott, executive vice president and chief marketing officer and president, Western Union Ventures, said, “We are delighted to become the presenting partner of the UEFA Europa League. What makes football truly unique is being universal, with an unmatched global appeal.
“As a brand in 200 countries worldwide, Western Union wants to enable its customers and partners to engage in the excitement of the UEFA Europa League, and provide them with opportunities and ways to do so anywhere on the planet.”