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BRANDING NEWS: Viking launches new TV and radio campaign

Viking has launched its new spring campaign promoting itself as a one stop shop for small businesses and schools.

The direct mail and ecommerce brand owned by Office Depot, has released a 30 second advert, running across TV and radio throughout March. The campaign, voiced by Chris Evans, is designed to emphasise Viking’s convenience and value for money and highlight the availability of next day delivery and special offers.

Sophie Christopher, head of events, PR and external marketing communications, said, “This year we are looking to show that, thanks to Viking Value, we offer a quick, speedy one stop shop for everything a small or medium sized business requires – from a start up in its early stages right through to a larger and more established company.”

The campaign follows on from previous TV adverts voiced by Evans and is supported by DM, PR, social media and digital.