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BRANDING NEWS: Virgin atlantic launches ‘London’ campaign

London is taking centre stage in Virgin Atlantic’s new global campaign.

The campaign’s creative sees the Union Flag recreated using images inspired by the Olympic city, and will be used on and offline in the company’s overseas markets.

Breda Bubear, head of global advertising and communications at Virgin Atlantic, said, “With the Queen’s Jubilee and so much else going on in London, the spotlight is truly on the UK this year.

“Our new campaign is designed to excite our passengers around the globe and put the emphasis on the ‘Britishness’ that our nation is famous for.”

The campaign was designed by RKCR/Y&R.