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BRANDING NEWS: Vodafone UK offers one SME the McLaren experience

Vodafone UK is targeting small to medium sized business customers in its latest campaign. The mobile service provider is offering one SME the chance to have its logo on Vodafone McLaren Mercedes F1 cars, as part of its VIP loyalty scheme.

Vodafone VIP invites pay as you go, pay monthly and business customers to register their mobile numbers in order to stand a chance of winning various prizes. As well as enjoying brand exposure, the winning business will get a pair of grandstand tickets for the 2011 Formula 1 Santander British Grand Prix.