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BRANDING NEWS: VW book to promote new car

Volkswagen Fleet Services is releasing a promotional book to mark the launch of its new Up city car.

The book aims to highlight the roads ‘only the Up driver can really appreciate,’ and includes images from 18 of the UK’s thinnest roads.

Fleet managers test driving the new car will be sent a copy of the book.

Tracey Rossetti, Volkswagen Fleet’s communications manager, said: “This book illustrates the beautiful scenery surrounding some of the smallest roads of Britain and is a perfect companion for the Up driver; whether venturing in cities, towns or out in the open countryside air.”