BRANDING NEWS: VW scores with footie focused ad campaign
Volkswagen Commercial Vehicles (VWCV) has kicked off its new advertising strategy to coincide with the new football season.
The football focused advertising strategy will see the brands new Crafter featured on boards surrounding the pitch and fixed hoardings for Premier League, Championship, Scottish Premier League, FA Cup and Carling Cup fixtures.
The new strategy will place the van manufacturer in front of thousands of football fans for nine months. Speaking about the campaign, Mark Hopkins, head of marketing for VWCV, said, “This new strategy offers a great opportunity for us and uses a strong platform to build awareness of the brand to our core audience of van owners and drivers. We are very proud that Volkswagen Commercial Vehicles will be involved with a sport that plays such a large part in the everyday life of so many of our existing and prospective customers.”