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BRANDING NEWS: Windows 8 in-app sponsors revealed

Microsoft has revealed the 25 brands that have agreed to run in-app ad programmes in the new Windows 8 operating system, which launched last month.

Citi, Trend Micro and Vodafone are among the launch partners.

-Click for the full list-

The campaigns will begin rolling out over the coming months.

Frank Holland, corporate vice president of advertising and online business at Microsoft, said, “These advertising experiences within Windows 8 apps will be smarter, richer, more relevant and more valuable to consumers.”