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BRANDING NEWS: Wolseley UK announces major rebrand

Wolseley UK, part of Wolseley plc – distributor of heating and plumping products, has announced the rebrand of its five ‘Centre’ brands.

Advertising agency Red C has been commissioned to engineer the major brand refresh. New logos and collateral will be designed for Plumb Centre, Parts Centre, Pipe Centre, Climate Centre and Drain Centre. Working with key stakeholders at Wolseley UK, Red C will develop new off and online stationary, websites, promotional material and livery for all brands affected.

Wolseley UK felt it needed a modern update and a look that would carry the business forward over the next five years.

Sarah Harper, head of operations and process at Wolseley UK said, “We wanted an evolution not a revolution as we were building on our high brand equity and the trust our customers have in each of our individual brands. This was a very important project to get right and we knew we could trust Red C to understand that and deliver for us.”