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BRANDING NEWS: Wyatt to rebrand construction affiliates

Premier mobile crushing and screening affiliates, Terex Pegson and Powerscreen, have enlisted Wyatt International to overhaul the companies’ international branding and liaisons.

The sister companies brought in marketing communications and PR specialists Wyatt International to implement a long-term strategy of aligning the brands and linking the sales and marketing operations of the two organisations.

Terex Pegson and Powerscreen, who serve in a multitude of global markets (including quarrying, mining and recycling), merged in 1999 to fill a gap in the market for a single-source solution.

Nicola Killen, who heads up the initiative for Terex Pegson and Powerscreen, explains: “The challenge is to improve and modernise the image for the joint companies to reflect the positive changes that we have made to the business. We wanted clear and consistent branding for all our global marketing and an improved portfolio of marketing tools for all our dealers.”

Wyatt International demonstrated a clear understanding of the company’s requirements, says Killen, and this combined with their extensive experience in similar branding projects made them the ideal partner to work with. Wyatt is ranked among the UK’s top 10 B2B marketing communications consultancies.


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