CAMPAIGN NEWS: Asda encourages suppliers to increase marketing spend
Asda's Media Centre is announcing the launch of a new site aimed to show suppliers, advertising and media agencies how to reach the Asda customer.
The site, designed by communications agency Publicis Blueprint and set to launch on May 7- the centre's sixth birthday, features an animated video which takes viewers through a virtual customer journey, highlighting all the potential media contact points.
The media centre will include details of the new site on its monthly email newsletter which goes to its list of suppliers and advertising agencies. It will also use Google SEO to raise awareness of the new site.
A spokesperson from the Asda Media Centre said it wanted to "increase awareness of media platforms available within the Asda Media Centre and ultimately encourage suppliers to increase their marketing spend."