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CAMPAIGN NEWS: BA puts its money into ATMS again for ads

British Airways has renewed its contract to advertise on cash machines across the UK in an effort to promote its flights to business travellers.

The ad contract between BA and agency, ATMad, will see the airline company display ads on ATM screens with promotional messages on flight specials, online check-in information and new routes for business passengers. The ads will be updated twice a month.

“[A]TMad’s advertisements sit perfectly within our campaign of  delivering tactical, as well as strategic messaging to a targeted audience,” explains Anna West, global media manager at BA on the company’s decision to renew its contract.

BA, which began advertising on the ATM media platform in 2005, has been the first and longest running business to utilise this medium, targeting both business and leisure travellers.  

 â€œBA’s ongoing investment in ATMad, is testimony to its strong ROI and accountability, as well as its appeal and relevancy to specific consumer groups through geographical targeting,” says Richard Rowley, head of media sales at ATMad.  

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