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CAMPAIGN NEWS: B&Q B2B sub-brand gets marketing push

B&Q's sister brand TradePoint brand is to receive a marketing boost with a through-the-line campaign due to launch later this month.

TradePoint launched in early 2010 after a four-store trial in 2009, offering a "one-stop shop" solution to tradesman. It now has 89 stores, located inside major B&Q stores throughout the UK with more planned this year. TradePoint is part of the Kingfisher group.

Addiction London, a division of the Addiction Worldwide group, scooped the £1m TradePoint account after a competitive pitch.

TradePoint marketing manager, Trevor Culpin, said, "We are delighted to appoint Addiction London as our creative lead they showed great empathy with our target customer and impressed us throughout the pitch process".

Paul Hamilton, MD of Addiction London said, "It is a unique brand that provides a very compelling offering to tradesman. It's remarkable how quickly TradePoint has expanded and we are looking forward to building on this through our communications".