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CAMPAIGN NEWS: DHL launch global campaign to become the 'best'


 DHL are launching a global
ad campaign



DHL has launched a global campaign targeting business decision makers to aid its ambition of ‘becoming the logistics company for the world'.

The advertising concept has three tiers; communicating DHL as a leader, communicating brand strengths and product campaigns. It will be executed across 21 countries and in 16 languages.

The campaign will include TV adverts, print and digital media advertisement, flyers, mailshots and local advertising. In order to support its upcoming global activities the logistics company has set-up an service which it claims ‘guarantees a 24/7 online support'. Wolfgang Giehl, head of corporate brand marketing at Deutsche Post DHL said, "This will significantly increase our efficiency and the impact of the campaign."

Christof Ehrhart, director of corporate communications at Deutsche Post DHL, said, "This comprehensive approach guarantees a uniform brand presence and at the same time creates synergies between the individual marketing activities on a global scale.

As part of a corporate strategy DHL is also launching an integrated campaign covering all of its business units and their products in the hope to reinforce the company's promise; ‘Excellence. Simply Delivered.'