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CAMPAIGN NEWS: FT unveils emergency budget campaign

The FT is unveiling a print and online ad campaign tomorrow to coincide with next Tuesday's emergency budget.


The advert which will run until the end of next week is designed to promote the FT's coverage of the upcoming budget and a dedicated microsite.

The campaign, called ‘Economy', is the latest advert in the ‘We live in Financial Times' campaign.

The FT says the tactical print campaign plays on the challenge faced by the new government as they prepare to announce the emergency budget by utilising the iconic Tesco Value design to make comment on the way the new government plans to tackle the deficit - by making cuts and savings wherever possible.