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CAMPAIGN NEWS: Google launches latest AdWords push


 Google's AdWords campaign

Google has launched a new creative for its AdWords campaign. The advertising push, which is in its third quarter, aims to answer any questions small businesses have about online marketing strategies and dispel myths around the ‘big Google machine'.

The campaign, created by Stange & Dawson, uses simple language to describe what AdWords is and how to set it up as well as offering a voucher with credit towards an AdWords account.

The creative uses little men characters to create a personal feel and includes screenshots to help users visualize the process of AdWords.

The campaign will run in marketing and business press across the UK and Ireland including B2B Marketing, Management Today, First Voice and Director.