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CAMPAIGN NEWS: HP breathes new life into healthcare solutions

 

 

 Creative from HP's DM pack

 

HP Imaging and Printing Group is targeting healthcare professionals in its latest

integrated campaign in order to raise awareness of its healthcare solutions such as patient identification wristband printing.

HP worked with direct agency Publicis Dialog to produce a two-page DM pack, it was sent out on August 24 to 2,000 healthcare professionals.

The DM piece is supported by a campaign landing page which recipients are directed to. Each pack includes a personalised patient's wristband and details of a brochure, available for download, which showcases the printing capabilities of HP Laser jet printers. HP says it expects to see results in one month's time.

Laura Seymour, enterprise and public sector market manager at HP, comments, "Healthcare professionals are under tremendous pressure and our solutions can make a real difference to them helping them save costs and improve productivity."