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CAMPAIGN NEWS: Incisive Media recreates the 12 days of Christmas

  Incisive Media's Christmas campaign  

Incisive Media has teamed up with Lamb Creative Marketing and Consultancy to create a multimedia viral campaign to support fund-raising for The Children's Trust, the beneficiary of Incisive's 2009 Insurance Christmas Ball.

Lamb's Twelve Weeks of Christmas campaign features staff from Incisive Media's Insurance Division, including Post Magazine, Insurance Age and Professional Broking, each carrying out re-enactments of the twelve days of Christmas.

In the first week of the campaign, Jonathan Swift, editor of Post Magazine turns his hand to stuffing a pear in a partridge. In the second week Publishing Director, Derek Peck feels the pinch from two turtle doves.

Each week a new viral is running on the Insurance Ball's dedicated website, in emails to 20,000 subscribers on the Insurance Division's database as well as in page advertising within each of its insurance industry publications. The virals and adverts will focus on getting readers to visit the Ball's website.

Commenting on the campaign, Neil Johnson, director of Lamb, said, "Charity income is being hit hard by the current economic conditions so we aim to generate more than just ticket sales for the Ball.

We hope that the campaign will draw in potential supporters and some who may choose to donate rather than attend."

Watch the one of the videos here.