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CAMPAIGN NEWS: iShares target to Europe's financial elite

 

 iShares is hoping to engage European
financial investors

 

 

iShares is to launch a pan-European campaign designed to build its brand and encourage financial investors to re-assess their investment strategy.

iShares, owned by exchange traded funds (ETFs) provider, BlackRock, has appointed M&C Saatchi Group to produce the work that will include an online game and digital escalator panels.

The campaign will roll out from May 20 across its key markets including the UK, Italy, France and Germany. The activity will run for four weeks and will be supported by PR and national press and online advertising.

iShares is hoping to reach professional investors in Europe's key financial hubs. Speaking about the campaign, Ian Marsh, director of marketing at iShares said, "This is an exciting phase in the growth of the iShares brand and we're very excited about the bold strategic direction and striking creative work we're about to launch."