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CAMPAIGN NEWS: NComputing uses PR to go global

Desktop virtulisation company NComputing is launching a global PR campaign to raise brand awareness.

The technology company, who specialise in desktop computing devices, is aiming to expand its position in the education, small business and enterprise markets with the year long campaign.

It has appointed BondPR International to head up the global campaign. Since appointing the PR agency in June the campaign has been executed in the US, UK, Singapore and India. UK activity includes press coverage, event attendance by NComputing and a thought leadership strategy.

Speaking about the campaign, Jim McHugh, senior vice president of marketing at NComputing said, "Even though we have an extensive customer base around the world, building awareness of our story is critical as we focus attention on the global enterprise market."