CAMPAIGN NEWS: Parcel2Go packages web TV and podcasts
Parcel2Go (P2G) claims to be the first postal provider to embrace video marketing and will be releasing daily news broadcasts and podcasts.
From early September the broadcast bulletins, synchronized to Google and Youtube, will be circulated to customers and followers on its various social media sites such as Twitter and Facebook. P2G intend to reach internet traders and retailers, logistics decision makers and those with an interest in parcel delivery i.e. PA's
News about the latest digital campaign has been circulated through daily emails sent by P2G. The videos can be accessed via P2G's archive on its website and downloaded from iTunes.
Parcel2Go aims to build trust within the marketplace and position itself as a voice of authority on parcel delivery. Using the 45 second news clips it hopes to see business and visibility within its market grow.
The company aims to create increased competition among rivals such as DHL, Parcel Force, Fed Ex and TNT using this latest digital marketing campaign. Parcel2Go believe it will take several months to see any results.
Richard Adams-Mercer, business development director, says, "The internet has enabled companies of all scales to connect with their audience in a manner we have never known before... Dialogue and interaction is increasingly an engaging, efficient and an effective marketing tool."