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CAMPAIGN NEWS: Premier Inn launches hotel finder site

Premier Inn is launching a new website to help business travellers find information out about its hotels as easily as possible.

The hotel locator site, developed by digital specialists Artemis8, will give travellers easy access to the locations and route information of more then 570 Premier Inn hotels in the UK they could use.

Artemis8 managing director Tina Judic said, "Location remains a key criteria for selecting a hotel for most travellers, so our aim was to make this information as easy to access as possible.

"Working with Premier Inn, we set out to simplify the whole selection process, by providing location and journey planning information based around one simple destination question."

The site, which goes live this month, is divided between a destination search and route planner. Information is then provided on both areas for each Premier Inn selected, including price of accommodation, address details, directions as well as a booking link through to the main Premier Inn site.