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CAMPAIGN NEWS: RBI UK appoints Search Laboratory for SEO expertise

Reed Business Information UK (RBI UK) has appointed Search Laboratory to manage the SEO element of its new website health check service.

The B2B publisher offers its clients the opportunity to assess key website features including, design, usability and SEO. Search Laboratory will be working with RBI UK to improve client's website ranking

The website was launched in May 2009 and was designed to reach marketing and web professionals who need to measure how effectively their site is performing against their business objectives. RBI UK report excellent levels of interest in the site so far and expect to measure its success by how many companies it can help.

Lawrence Mitchell, MD at RBI UK, highlights the importance of SEO and values the expertise and experience Search Laboratory can offer. The search engine marketing company has been working with RBI UK since July.