CAMPAIGN NEWS: Record breaking business events with GWR
Guiness World Records is offering businesses the chance to host a unique teambuilding event and give their employees the chance to break a record.
GWR Live Conference and Teambuild aims to bring record breaking activity to the business arena and help brands promote teamwork. Challenges are tailored to individual businesses and combine solo and group record breaking attempts.
The package will only be available to 25 businesses per year. In order to find participants Guiness will be using existing contacts and are in talks with agencies. PR activity also launched at the beginning of the month.
2010 saw two successful pilot events with media planning agency MEC and Experian owned data management specialist QAS. Records broken at the MEC event included most skips of a rope whilst wearing swim fins in five minutes and most passes of a Swiss Ball using hands and feet in five minutes.