CAMPAIGN NEWS: Silk Pearce creates Hullabaloo
design for HullabalooStart-up business Hullabaloo Communications has launched a campaign to establish itself as the telecommunications service of choice for businesses wanting to keep ahead of competition in the data communications market.
Design agency Silk Pearce were contracted to meet the joint objective of "fusing business understanding with innovative technology to deliver solutions that add real value and increase efficiencies and effectiveness" - and to help with the launch which began in late October. Its role was to create a name for the business, offer brand advice, design its website and develop a package of printed and online materials including corporate stationery.
The campaign targets SMEs who are considering changing their current broadband or telecommunications service provider.
Jack Pearce, joint creative director at Silk Pearce, says, "Although Silk Pearce and Hullabaloo are very different businesses there are significant parallels in the way we work with our clients. Devising unique communications solutions to address business needs, working in partnership and putting strategy at the heart of all our work to add long-term value to a client's business are all critical factors for us. It's truly refreshing to find a voice and data communications consultancy that thinks alike."
Hullabaloo claims that it can offer objective advice and a deep understanding of the added value that good communications can bring to its clients' businesses, and believes that this is largely because it is not affiliated to any specific product or service provider. It says it can provide automated billing, call management and other added-value services to build a tailor-made solution geared around the client's individual needs.
"Right from day one Silk Pearce has made a huge impact in ensuring that all our communications with customers and prospects are reinforcing the unique and added-value benefits of working with Hullabaloo. Our name, palette of corporate colours and the look and feel of our marketing materials have a real vibrancy about them and are certainly getting us noticed in a market that tends to be dominated by aggressive sales tactics, bigger players pushing specific âoff the shelf' offerings and unnecessarily confusing techno-jargon," says John Hayes, sales director at Hullabaloo.
Hullabaloo currently provides communication services to 3G Communications and mobile and email links between Corney and Barrow's 11 wine bars across London.
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