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CAMPAIGN NEWS: Sodexo launches Christmas rewards campaign

Incentives and rewards supplier Sodexo is launching its Christmas campaign Everyone's Different targeting HR and sales promotion professionals.

The message of the campaign is that giving multi-retailer vouchers you're giving the gift of choice to your staff and clients this Christmas.

Using a flip book format, the campaign promotes the SayShopping Pass through various media including online marketing and kicks off with a direct mail piece sent to prospects and existing clients.

The campaign is being launched with a ‘leave-behind' flip book given to the Sodexo sales team. The microsite www.everyonesdifferent.co.uk invites clients to ‘spin the wheel' with an incentive of a chance to win a try-before-you-buy gift with voucher.

E-shots and magazine supplement sponsorships are also planned to capture pre-Christmas incentive gift orders.

The SayShopping Pass can be spent in over 60 outlets from much loved high street stores such as hmv and Boots.

Advertising agency Hunterlodge created the campaign. Account Director Paul Mellor said, "We're delighted to be working with Sodexo to develop such an innovative piece of creative that moves away from the typical Christmas mailer. The essence of our Everyone's Different proposition, sums up the dilemma that businesses face each year when rewarding employees."

Kevin Harrington, Director of Sodexo added, "The corporate Christmas incentive market is worth over £400m but I wonder how much of that is wasted on gifts that people just don't want or need."