CAMPAIGN NEWS: TFL helps freight operators prepare for London 2012
TFL’s latest campaign to help businesses prepare for the London 2012 Games is aimed at encouraging freight operators to plan ahead.
The 16 week campaign encompasses outdoor advertising on fuel pump nozzeles, motorway service stations and at major ports as well as radio and print advertising. The campaign encourages businesses making or receiving deliveries to familiarise themselves with the Olympic Route Network (ORN).
TFL’s freight campaign coincides with its free workshops for businesses initiative. Since January it has been offering Hauliers and their customers the opportunity to take part in over 200 workshops to help them continue working successfully during The Olympics.
Read our news analysis on B2B sponsorship around the Olympic Games