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CAMPAIGN NEWS: Vodafone offers SMEs branding on Formula One cars

Vodafone is offering its SME customers the chance to have their logo on two Vodafone McLaren Mercedes cars as part of its campaign to promote its customer reward scheme Vodafone VIP.

Vodafone says the winner of the prize draw will gain brand exposure in front of hundreds of millions of TV viewers worldwide, as well as a pair of grandstand tickets to the Formula One Santander British Grand Prix and a tour of the Vodafone McLaren Mercedes team garage.

"We're giving all our customers the chance to get tickets to some of Britain's best events whether you're into fashion, festivals or Formula One," says Guy Laurence, Vodafone UK's CEO. "The chance for a small to medium size business customer to feature on a Vodafone McLaren Mercedes car is unique. It's global television exposure for free."