Capgemini launches new brand Capgemini Invent to meet demand for digital transformation

Capgemini has launched a new global brand – Capgemini Invent – to help businesses stay relevant and digital.

The sub-brand combines the multidisciplinary nature of Capgemini Consulting and expertise in technology, data science and creative design. It also incorporates the acquisition of customer engagement firm LiquidHub, consultancy Farenheit 212 and its three creative agencies – Idean, Adaptive Lab and Backelite.

The business line will operate with a team of more than 6000, located in 30 offices and 10 creative studios around the world. It incorporates six integrated practices; innovation and strategy, customer engagement, future of technology, insight driven enterprise, operations transformation, and people and organisation.

Paul Hermelin, chairman and CEO at the Capgemini Group, said Capgemini Invent was created to meet increasing client demands for advanced digital services.

"This integrated global business line combined perfectly our specialist capabilities and expertise that are needed to design, create and trial new digital solutions and business models of the future, all supported by the recognised strengths of the group to implement them at speed and scale.”

Dave Williams, MD at Capgemini Invent Portfolio and Capgemini Invent UK, added: “The introduction of Capgemini Invent means that Capgemini is one of only a handful of players that today has the full range of capabilities to support our clients with advanced digital solutions. This provides a uniquely accessible offering that will appeal to and benefit both new and existing customers helping business leaders design, create and trial new digital solutions and business models."

Demand for digital transformation intensifies

The Capgemini report, Understanding Digital Mastery Today: Why companies are struggling with their digital transformations found investment exceeding $2 trillion by 2021 were expected in digital transformation initiatives.

However the report also showed only 39% feel they have the right capabilities to advance their transformation, while respondents feel less equipped with the right leadership capabilities than they were six years ago.

Cyril Garcia, CEO at Capgemini Invent said it’s getting harder for businesses to decipher what’s next in digital transformation. “Leading companies must be open to invention – a radical rethinking and redesign of their core business models – in order to find new sources of value and ensure survival. Working in close collaboration with our clients, Capgemini Invent applies a spirit of innovation to bring to life what’s next; orchestrating meaningful change across every facet of their business in an agile way to drive continuous growth.”

Last October Capgemini rebranded to modernise its image. It also became innovation partner for the World Rugby Sevens series in January.

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