CRM MARKETING: Marketo employs Qvidian software to speed up sales
Qvidlian, a SaaS applications producer, has announced that marketing software company, Marketo, will begin using the Qvidian Sales Playbooks and Analytics application to help improve performance of its sales development team.
Marketo will adopt Qvidian’s application to provide their Sales Development Representatives (SDRs) with a guided selling platform that will be tailored for each opportunity.
Qvidian Sales Playbooks & Analytics interprets lead data in Salesforce.com and provides the SDR team with a dynamic sales book. The book will include: appropriate messaging, content, tools, and company-wide best practices to qualify leads at higher rates.
Danielle Schaumburg, director, sales enablement and training for Marketo said: “Qvidian takes insights captured from our internal use of Marketo and Salesforce.com and turns them into action for our sales team. We look forward to expanding our use of Qvidian Sales Playbooks & Analytics to help us reinforce our sales process, close deals faster, and provide Marketo’s customers with an excellent sales experience.”