CRM MARKETING NEWS: B2B Marketing launches CRM Technology Evaluation Guide
B2B Marketing has released its CRM Technology Evaluation Guide, a new in-depth report aimed providing B2B marketers with an insight on the vendor and platform landscape in the field of customer relationship management.
The CRM Technology Evaluation Guide is designed to help marketers evaluate, shortlist and ultimately select the CRM systems that can enable them to achieve their companies’ goals.
Designed for use by anyone seeking to adopt a CRM system or to implement an existing platform, the guide provides key data in a highly accessible format. It offers direct comparison between different supplier platforms – focusing on functionality, integration options, implementation considerations and pricing –enabling B2B marketers to compare and contrast the CRM systems currently available on the market and understand which platforms can address their specific requirements.
Twelve leading CRM systems vendors are featured in this report, offering solutions ranging from high-end enterprise-level platforms, to more simplistic solutions targeted at SMEs. The vendors featured are:
• FrontRange Solutions
• Esteiro Business Solutions
• Maximizer Software
• Oracle Corporation
“CRM has the capability to radically change a company’s marketing performances, providing it with the ability to target potentially profitable customers, craft propositions to address their requirements and build up long lasting relationships”, comments Joel Harrison, editor of B2B Marketing. “However, it is important that companies make the right decision when choosing their CRM system and this is where this guide can help, as it is designed to offer an insight into the different solutions and platforms currently available on the market.”