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CRM MARKETING NEWS: CRM aids expansion at Vilton BV

Vilton BV, manufacturer of construction bearings, has gone live with Maximizer CRM, highlighting the increasing importance of such technology to marketers.

Part of the Vlint Holding BV group, Vilton BV needed to improve the collection and flow of data in order to sustain its expansion.

Maarten Zwarter, division manager at Vilton, said, “Contact with customers and suppliers and building strong relationships are critical to the continued success of Vilton. We now have a complete overview of any interaction with a company – who is involved in which project, for example, and how they are inter-related. All this information is at our fingertips, so we don’t miss anything that has a bearing on customers and the business we do with them.”