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CRM MARKETING NEWS: Salesforce launches customer service tool

Salesforce has launched a desktop and mobile tool to improve customer service offerings for businesses. is designed to allow businesses to deliver personal customer service by offering a help desk that is social and mobile. The tool can be integrated with Facebook and Twitter to join the social networks with other support channels such as email and phone. is also compatible with iPhones and Androids, allowing users to respond on mobile devices.

Alex Bard, vice president and general manager of, said, “We built so that every company can deliver personal customer service in a social and mobile world. is social at its core; its mobile app instantly lets any employee, anywhere, deliver awesome customer service; and it can be deployed quickly and easily.”

Prices for begin at $49 per full time user, per month and from $1 per part time user, per hour.

This news comes a couple of weeks after Salesforce announced the launch of a social media best practice site for businesses.