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CRM NEWS: CRM system helps company to enjoy business growth

Microsoft focused business technology specialist K3, has announced a CRM project with SMP Playgrounds to reduce manual data entry.

The Microsoft Dynamics CRM project is designed to create integration between the quote generation and sales order process and integrate the financial, manufacturing and project management systems.

SMP playgrounds, which offers products and services aimed at developing physical and social growth of children, has seen strong growth over the last year and needed make some of its business processes more efficient.

Steve Sylvester, managing director of SMP Playgrounds said, "At our current rate of growth, we would need to have employed several more administration staff to deal with the work load but with the implementation of the new CRM and improvements to our workflows, we expect to reduce the amount of repetitive and time consuming tasks and help add value to other activities."