CRM NEWS: Fujitsu opts for Salesforce

Electronics giant Fujitsu has selected Salesforce to assist with linking its sales, marketing and business assurance operations.

The Japanese company is hoping to benefit from a more joined up approach across different departments after opting for cloud-based services from Salesforce.

Paul Patterson, sales and business development director at Fujitsu, said,  “After only a few weeks we began to see the benefits of implementing’s Sales Cloud and Chatter, reinforcing our belief that cloud computing was the right choice for us in our drive to create a more integrated workforce.

“The very nature of cloud computing, and’s open and social nature allows us to reap the benefits of a platform that has been honed over the last 12 years.”