CRM NEWS: Maximising CRM access

Maximizer Software has announced its latest Maximizer CRM 11 product, which helps SMEs access their latest customer data, is now supported across most widely used smartphones.

Maximizer offers a native mobile CRM application for BlackBerry and supports full mobile access through its Wireless Access product across Android, iPhone, Windows, Nokia, Linux and Palm devices.

"SMEs are demanding enterprise-quality solutions to support their mobile workforces - often relying on these tools to monitor and forecast sales activities as well as pull in critical deals while on the go," said Mike Richardson, Managing Director, EMEA, Maximizer Software.  "Our goal is to provide them with real-time access to their most important CRM data so they can make strategic business decisions immediately - no matter which mobile device they prefer."